One of our biggest, but sometimes overlooked, goals as eye care providers is to improve success with our current contact lens wearers.
This includes presenting every patient—even those who seem content—with new and exciting lens options, such as daily disposable lenses. It is important to actively discuss the new materials and new modalities available, along with their improved health benefits.
Daily disposable lenses are the fastest growing modality in the contact lens industry, and they provide many well-known advantages over other modalities. While getting new patients into daily disposables is an exciting prospect, focusing our efforts on keeping current daily disposable wearers happy cannot be overlooked. If your office is anything like ours, the growth of the daily disposable market happens one patient at a time.
By Mile Brujic OD FAAO, Jason Miller OD MBA FAAO
