The following statement does not seem like news anymore: “A new lens was released by XYZ company, and executive ABC claims that the improvement seen in research will positively affect patients’ lives.” Admit it, you have received these press releases and have seen them regularly published in our journals. At present, nearly every company has completed the family for its lenses (yes, exceptions exist, and that press release will probably come out tomorrow). Is this news exciting and impactful anymore?
READ MORE: https://www.clspectrum.com/newsletters/contact-lenses-today/february-24,-2019
