Can you believe it? You made it! The year of eyecare. Never in history have we celebrated being an eyecare provider as much as we will this year. After this year, it just gets worse: 20/25, 20/30, 20/40. Will you capitalize? Will you use this celebration of another year to help your practice and to become a better provider? Or, will you let it slip by as just another calendar flip?
I am doing what I can to capitalize on 2020. I have some lofty goals, but most importantly, I want my patients to have a fresh perspective on eye health. Others may want to market this year as the year to “clear your vision,” “keep 2020 in sight,” or countless other turns of phrase.
When it comes to contact lens practice, I encourage you to look for what is new and to talk with your patients about them. Multifocal toric lenses have become hot again…maybe it’s time to give your patients a free trial period. Many patients have dropped out of lens wear because of comfort…maybe it’s time to try to make them a part-time lens wearer.
Everything is new, and it’s time to make some new plans for 2020.
READ MORE: https://www.clspectrum.com/newsletters/contact-lenses-today/january-19,-2020
