We see it all the time when a new lens comes to market. We see information on it in all the publications and are educated about it through emails, videos, and meetings. Simultaneously, sales consultants educate us on the product’s attributes and encourage us to offer it to every patient who is a candidate for the lens. Does that make you a little uncomfortable? Does it feel a little bit like we are salespeople as opposed to healthcare practitioners?
READ more: https://www.clspectrum.com/issues/2016/june-2016/is-this-the-new-norm
