My grandfather practiced optometry for 50 years, and, during his lifetime, he saw the commercialization of contact lenses. Many of us can recall the days when fees for services in the contact lens world didn’t exist. Instead, eyecare practitioners were making their money from the sale of the contact lenses themselves.
With the internet providing access to new companies that offer low-priced contact lenses, not to mention patients’ proximity to local brick and mortar discount retail stores, many practitioners may be losing money. If you consider contact lenses to be a loss leader in your practice, you and your patients are missing an incredible opportunity.
READ more: https://www.clspectrum.com/issues/2018/march-2018/contact-lens-practice-pearls
