Are contact lenses becoming a commodity? We have been asked this question in the contact lens arena for years. Recently, our industry has come under scrutiny by some retailers who want to further advance the commoditization of contact lenses. It raises the question of whether we have already mentally crossed the threshold and moved contact lenses out of the medical device category into luxury items that can be bought and sold with minimal emphasis placed on their long-term effects. And thus the question of the month: Is the commoditization of contact lenses the new normal?
READ more: https://www.clspectrum.com/issues/2016/august-2016/is-this-the-new-norm
