Guest Post: Business as usual?

Guest Post: Business as usual?

In a time where big business and vertical integration are becoming the rule instead of the exception in our profession and businesses, I’m now more than ever looking for ways to diversify my office. In a video announcement of a merger between a major lens company and...
An Interview in My Car

An Interview in My Car

A quick interview with a 4th year optometry student on her 1st rotation. As she looks back on her schooling she shares some advice for optometry students trying to make decisions for their future: • The first step is determining where you want to practice • Determine...
Talk about health, not just vision.

Talk about health, not just vision.

Optometry is a field of medicine that is constantly expanding but the population is often unaware of the changes that have made us into primary care physicians. For us, being an optometrist is so much more than being a good refractionist but unfortunately that is all...