How do you view craftsmanship? We have left an era of handmade for mass production. Although this may have brought price down, what has it done to quality. As I look around my house at my little girls toys and then view the few toys that I have leftover from my childhood, I see the difference. The same can be said in our industry. Craftsmanship brings distinction. Whether we are talking about our optical frames, or the service we provide, be a craftsman at your trade!
